The Dos and Don’ts of Real Estate Headshots: A Guide for Agents

The Dos and Don’ts of Real Estate Headshots: A Guide for Agents


When it comes to making a great first impression in the real estate industry, your headshot plays a crucial role. A professional and inviting headshot can help you stand out from the competition and attract potential clients. In this guide, we will discuss the dos and don’ts of real estate headshots to help you put your best face forward.

The Dos

  • Do hire a professional photographer: Investing in a professional photographer for your headshots is well worth it. They have the expertise and equipment to capture you in the best light.
  • Do dress professionally: Wear professional attire that reflects your personal brand and the image you want to convey to clients.
  • Do choose a neutral background: Avoid distracting backgrounds and opt for a clean, neutral background that puts the focus on you.
  • Do smile naturally: A warm and genuine smile can make you appear approachable and trustworthy.
  • Do update your headshot regularly: Keep your headshot current to ensure it reflects your current look and style.

The Don’ts

  • Don’t use outdated headshots: Using an outdated headshot can give potential clients the wrong impression and make you appear unprofessional.
  • Don’t over edit your headshot: While minor touch-ups are okay, avoid over-editing your headshot to the point where it looks unnatural.
  • Don’t choose a busy background: A busy background can distract from your face and make your headshot appear cluttered.
  • Don’t wear trendy or flashy clothing: Stick to classic, timeless attire that won’t go out of style and won’t distract from your face.
  • Don’t forget to showcase your personality: Your headshot should reflect your personality and unique selling points as a real estate agent.


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